Tuesday, December 3, 2013

vertical logic

This is the second post in a series on helping ensure that the story you want to tell comes across clearly in your communication. The previous post was on horizontal logic.

In this post, we'll briefly discuss horizontal logic's cousin: vertical logic.

Vertical logic means that all information on a given slide is self-reinforcing. The content reinforces the title and vice versa. The words reinforce the visual and vice versa. There isn't any extraneous or unrelated information. Much of the time, the decision on what to eliminate or push to an appendix is as important (sometimes more so) as the decision on what to retain.

Employing horizontal and vertical logic together will help ensure that the story you want to tell comes across clearly in your communication.

Next in this series, I'll reveal what I mean with the term Bing, Bang, Bongo.

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